I'm interested in your methodology around this! The ability to synthesize research before jumping into screen design is something I've found is really lacking in our process. But I do thank you for pointing out that the summary of OOUX on the website does not accurately encompass what OOUX is all about. It's more about HOW to go about doing this. Which is indeed new and novel. Object mapping is the methodology we use in OOUX. I definitely need to work on making sure that the first few lines on the OOUX.com homepage better articulate the value of the approach. For people that don't have a problem with judging a book by it's cover! And on the topic of being judgy—I think the problem with this is premature judging. Judging before we have all the information.