Learn to recognize and leverage this ubiquitous hierarchy pattern that you’ve probably never heard of What’s the difference between the movie The Little Mermaid and The Little Mermaid at Mountain Cinemas? And The Little Mermaid at Mountain Cinemas at 7:30 pm on June 1st, 2023? Are these different things… or the same thing? …

If you’ve been following me for any time at all, you know that I am deeply passionate about Object-Oriented UX. I’ve seen OOUX drastically change my own work and the work of my colleagues, clients, and my students. …

I’ve got a design challenge for you for the holiday season. Let’s call it Giftify. Here’s the brief: Design an app that helps users become better gift-givers. We want to help our users never worry about giving the same gift to the same person twice! Many of us have a…

A question that I often get asked when my students hit Module 12 of my Object-Oriented UX Masterclass is: “Shouldn’t the Prioritization Round come before the detailed work of the Requirements Round? Why not do all the trimming first, and then focus the detailed work on what’s left over?” Valid. …

Let’s cut to the chase. ORCA stands for: Objects, Relationships, Calls-to-Action, and Attributes. And if you are a UX designer dealing with any level of complexity, it’s an acronym you do not want to forget. After about five years of practicing and teaching Object-Oriented UX at level 1, the ORCA…

For many UX designers, moving up the career ladder means taking on people management responsibilities. This path is not within everyone’s skillset, it’s also not within everyone’s desires. …

Ever since my husband read Jurassic Park when he was eight, Luke has been fascinated with ancient history, paleontology, and archaeology. When I met him, he was getting Archaeology Today magazine delivered to his house and following all the latest dig news. Recently, I’ve been getting into archaeology, too, and…

Start using OOUX now, to get ready for your future as an XR designer. Does a future of designing experiences for the Oculus Quest or Google Glass seem years beyond your horizon? If you are a UX designer working anywhere but GAFA (Google, Apple, Facebook, or Amazon), it probably does…

Georgia Tech Research Institute: An OOUX Case Study — It was the perfect project for an OOUX case study. Unfortunately, the client wanted nothing to do with OOUX. Or me. After killing it with my victory lap of OOUXing CNN’s 2016 Election Results, I was feeling very confident. I knew I was on to something big with Object-Oriented UX…