Hey, UXers! For those that found this 4 Challenges article helpful, please look into coming to the UX Hustle Summit this year! It's still the ONLY UX career conference and it's happening Sept 24th and 25th. I'll be giving a talk and I'll be hanging out in a virtual booth during networking where you can drop in and ask me anything about career, productivity, object-oriented UX, whatever! Hope to see you there! Go to UXhustle.org for details and follow this link for a special 20% off discount! https://hopin.com/events/ux-hustle-summit-2021?code=Sw0wStYrK2pSUfRy3HwF2VlvI


Butter. Sometimes it’s 2 tablespoons. Sometimes it’s two cups.

Part of being a good UXer is collaborating with the developers on your team, right? I’ve learned so much from devs over the years, but it wasn’t until last year that I came across this gem of a technical concept. It’s such a game-changer, I now teach it in the Object-Oriented UX Masterclass!

Have you ever seen a recipe app that lets users adjust the quantities of a recipe’s ingredients based on what they have on hand? If I want to bake shortbread cookies, but I only have 1/3 cup of butter in the fridge instead of 1 cup, how…


illustration credit: Luke Prater, Rewired UX

I entered the UX world twelve years ago — let’s see…carry the one — that’s like infinity in Internet years. And I’ve been self-employed for six years now. So how in the heck would I know anything about today’s entry-level job market challenges? Great question.

I know because I mentor a ton of people entering UX. As an organizer of Ladies that UX, the founder of the UX Hustle Summit, and having personally mentored dozens of incoming UX designers, I hear the stories and I commiserate on the reg. …


A 3x3 grid of heads in 16x9 Zoom boxes with the blue, pink, green, and yellow colors of OOUX post-its as background.

This year has been a wild one for the business world, especially for those of us in the creative fields who thrive on lively brainstorming and white-boarding sessions.

We are SEVEN months into our work going remote. And even though I’ve been working from a home office for over five years, before COVID-19, I’d never run an Object-Oriented UX Workshop online. I had delivered “interactive lectures” through Zoom, but never a truly collaborative workshop. …


When we walk into a new physical environment, let’s say a friend’s home, we immediately begin identifying the things: couch, jug of lemonade, kitchen table, other people. These objects, their implied relationships to each other and to us, give us cues on how to behave and act in the environment. A beer in an ice bucket on the counter is different from a beer in the fridge. A beer in the fridge is different from a beer in your friend’s hand.

This seems so obvious, but the truth is, we UX designers often make it hard for our users to…


This email was sent to my newsletter Monday July 15th, 2020. I’ve decided to publish it here so I can share with an even wider audience.

Dear UXers,

Last week, I wrote to you about how I’d been examining my own website so we could build an object-oriented design system. I wrote to you about how I’d found shapeshifters on my very own site! Gasp. A hard pill to swallow.

Well, this week, the self-examination goes deeper. WAY deeper. The pill is 100x harder to swallow. This level of vulnerability — it is a place I don’t know if I’ve ever been…


Screenshot of BBC’s Moorish Meatball Recipe

BBC Food is so much more than recipes. This delicious slice of The BBC’s elegant digital presence is a system of Chefs, Stories, Dishes, TV Episodes, Ingredients, Techniques, Diets, and of course, Recipes. And, for the most part, the connections between these concepts are supported by lovely contextual navigation: navigation that is powered by relevant content as opposed to a static list of persistent links.

The BBC has been basing their website design on domain models for over a decade (nod to Mike Atherton’s work) — years before I started practicing and teaching Object-Oriented UX. In OOUX, the design process…


5 bottles squirt 5 liquids. O.O.U.X. = design of substance. Figure this out first. Design Systems = design of packaging.
OOUX = Design of the substance. <<Figure this out first.

There’s no doubt Design Systems are in vogue. There are talks about them, there are articles being written about them. Companies are assembling dream teams dedicated to them. There are even full-day, virtual conferences that revolve around them — like Sparkbox’s fantastic UnConference, which inspired this article. Design Systems are so hot right now, up there with N95 masks and rolled paper products. And it’s no wonder why: an on-brand style guide and a comprehensive pattern library can revolutionize the way digital products are made, saving time, money and that most precious resource, creative energy. But is something missing?

Design…


Let’s not reinvent the wheel. Can we leverage how we already think about Atlanta to build our dream transit system of the future?

Atlanta is on the verge of its largest transit investment in history. On October 4th, “MARTA’s board of directors is expected to vote on a plan to expand the city’s transit network by way of roughly $2.5 billion in tax funds, to be spent over the next four decades.

The current proposal is ambitious—if implemented well, it’s surely going to be a more robust and accessible system compared to what we have today. I assumed that the design of the More MARTA plan was born from a cross-functional team of hard-working government officials, city planners, and transit experts. Probably the…


Failure. It’s a vulnerable subject. We regret the failures of our past and fear the failures in our future. Even in the present moment, we wonder—am I failing? For instance, this post that I am writing right now… Does it suck? Is my writing shit? Will anyone read this? Will anyone hit that “clap” button?

But wait. None of those questions actually have anything to do with failure. The real question is—will I hit publish?

This article was originally drafted in Evernote, years ago. A few months ago, I pasted it into Medium and moved a few words around. And…

Sophia V Prater

Found and Lead UXer at Rewired. Speaker on object-oriented UX. Recovering perfectionist.

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